Prepared by Diane Hibbs · eXp Realty
247 Schooner Drive
Freeport, TX 77541 · Treasure Island
Expired Listing Review
Overview
A waterfront home in Treasure Island
with 388 days behind it. That number tells a story.
388 cumulative days on market is a long time. It means the market has had time to evaluate this property, and the connection has not happened yet. But here is what I want to be clear about upfront: that is not a judgment on the home. Treasure Island is a specific waterfront community with a specific buyer profile, and waterfront properties in the Freeport area require a different kind of marketing strategy than a standard suburban home. The challenge is not the property. It is reaching the right buyer with the right message.
I am not here to replay what has already been tried or critique the approach that was taken. I am here to look at this home the way I would look at any listing that has not found its buyer yet: with a calm, analytical eye and a focus on what comes next. The home at 247 Schooner Drive has real strengths. The single-story layout, the waterfront location, the workshop, the wet bar, the walk-in pantry. These are not minor features. They are the kind of details that a specific buyer will pay a premium for, if they know about them. The question is how to make sure that buyer finds this property.
Single-story waterfront layout with a workshop and patio
Breakfast bar, walk-in pantry, and wet bar for entertaining and everyday living
Three bedrooms and two baths across 1,645 square feet with crown molding
Waterfront location in Treasure Island, Freeport, with direct water access
Fireplace, crown molding, and a breakfast bar that add character and comfort
Market Snapshot
Treasure Island is a niche market
with a specific buyer profile.
The Freeport waterfront market is not a fast-turn suburban market. It is coastal, seasonal, and driven by second-home buyers, fishing enthusiasts, and investors who want a waterfront property without the Galveston price tag.
Freeport sits at the mouth of the Brazos River, about an hour south of Houston. It is a working waterfront town with a strong fishing and boating culture. Treasure Island is one of the more established waterfront communities in the area, and it draws a specific type of buyer: someone who wants direct water access, a quiet coastal lifestyle, and a home that works as either a primary residence or a weekend getaway. The buyer pool is smaller than the Houston suburbs, but it is loyal. People who buy in Treasure Island tend to stay, and they tend to tell their friends.
The challenge with 388 days on market is that the property has been seen by the same agents, the same buyers, and the same online audiences repeatedly with the same positioning. Breaking that cycle requires a genuine repositioning. The home has features that a waterfront buyer will care about: the workshop for boat or gear storage, the wet bar for entertaining, the single-story layout that makes it an easy lock-and-leave. The question is whether those features have been communicated clearly enough to the right audience.
The Home's Strengths
Single-story, waterfront, and a workshop.
That is a rare combination.
Let me walk through what this home has going for it and how I would position those strengths in the Treasure Island and Freeport waterfront market.
The single-story layout. This is the feature I would lead with. A single-story waterfront home is a genuine differentiator. It appeals to retirees who want to downsize without giving up the water, second-home buyers who want a low-maintenance weekend property, and anyone who values the convenience of living on one level. In the Freeport market, where many waterfront homes are older two-story beach houses or raised coastal builds, a well kept single-story home with modern features stands out. It is a feature that should be in the headline, not buried in the list.
The breakfast bar and walk-in pantry. These two features together make the kitchen a real selling point. The breakfast bar creates a casual gathering spot for morning coffee, quick meals, or entertaining guests. The walk-in pantry adds storage that is often missing in older waterfront homes. For a buyer who cooks or entertains, these are the kind of details that tip the scales. I would emphasize the breakfast bar in particular. It is a feature that photographs well and shows well in person, and it gives the home a warm, lived-in feel that a formal dining room cannot replicate.
The workshop. This is a major draw for the Treasure Island buyer profile. A workshop on a waterfront property is not common. It signals to the boating, fishing, and outdoor enthusiast buyer that this home has practical space for gear, tools, and projects. In a community where many residents have boats, kayaks, fishing rods, and outdoor equipment, a dedicated workshop is a competitive advantage. It is the kind of feature that a buyer will drive across town to see.
The wet bar and fireplace. The wet bar adds an entertaining dimension that works well for the second-home and weekend getaway buyer. The fireplace gives the home warmth and character during the cooler months. Together they create a living space that feels comfortable and intentional. Not every waterfront home in Freeport has these touches. They add a layer of polish that the right buyer will notice.
The waterfront location. Treasure Island is a established waterfront community with direct access to the Intracoastal Waterway and the Gulf. The buyer who is looking in this area knows what they want. They want water access, a quiet neighborhood, and a home that fits their lifestyle. The waterfront is the foundation. The single-story layout, the workshop, the wet bar, and the pantry are the details that make this particular home the right choice.
Strategic Moves
How I would approach the next chapter
for this waterfront home.
Here is how I would think about a fresh approach. Not a reprint of the same strategy, but a repositioning built around the specific strengths of this home and the realities of the Treasure Island waterfront market.
Lead with the Single-Story, Workshop, Waterfront Story
The strongest thing this home has going for it is the combination of a single-story layout, a workshop, and a waterfront location. That is a rare trifecta in the Freeport market, and it deserves to be the headline. I would lead every piece of marketing with that message. The MLS description, the social media posts, the email campaigns, the direct outreach. Single-story waterfront with a workshop in Treasure Island. That is the hook. It differentiates this home from the two-story beach houses and the older waterfront inventory that dominates the area.
Target the Second-Home and Waterfront Buyer Directly
The buyer for this home is not looking in the Houston suburbs. They are looking for a waterfront property within an hour of Houston. They are likely a boater, a fisherman, or someone who wants a weekend escape on the water. I would target this buyer through waterfront property channels, second-home buyer networks, and social media campaigns that reach Houston-area residents who already visit the Freeport and Surfside area. The marketing needs to speak directly to that buyer's lifestyle: boat storage, easy access to the water, a home that is turnkey and low maintenance.
Price for the Current Freeport Waterfront Market, Not the History
The market has had 388 days to evaluate this home. The pricing needs to reflect where the Freeport waterfront market is today, not where it was when the home first listed. I would run a full comparative market analysis on every active, pending, and sold listing in Treasure Island and the surrounding Freeport waterfront area. The goal is to find a price point that signals a fresh opportunity. A meaningful price adjustment tells the market that this is a new chapter, not a continuation of the same listing. The buyer who saw this at the previous price and passed may not come back. But the buyer who never saw it because it was priced above their range will pay attention if the price is right.
Reset the Digital Presence with a Fresh Narrative
A new listing date resets the clock in search results, MLS alerts, and social media feeds. I would invest in a fresh narrative that tells a specific story: this is a single-story waterfront home in Treasure Island with a workshop, a wet bar, and a breakfast bar. It is designed for someone who wants to live on the water without the hassle of a multi-story beach house. Every piece of creative should reinforce that message. The single-story layout, the workshop, and the waterfront access are the three pillars of the marketing campaign.
Leverage Agent Networks in the Freeport and Waterfront Market
After 388 days, the MLS has exhausted much of its natural reach. The next effort needs to go beyond the platform. I would reach out to agents who have recently closed waterfront and second-home transactions in the Freeport, Surfside, and Lake Jackson areas. I would contact investor-focused agents in the Houston market who have buyers looking for waterfront properties. And I would tap into off-market buyer lists for the Treasure Island area. A property that has been sitting this long often sells through a direct connection rather than a public listing. The strategy needs to acknowledge that reality.
A Different Kind of Approach
I would rather help you think through the right strategy than push for a quick relist.
I lead with research and a calm read of the situation, and I would rather help you make the right decision first than push you toward a quick relist. The Treasure Island waterfront market is a specific market. It rewards a thoughtful approach, clear positioning, and a willingness to reach the right buyer instead of hoping the right buyer wanders in.
This home has real strengths. The single-story layout, the waterfront location, the workshop, the wet bar, the walk-in pantry, the breakfast bar. The challenge is not the property. It is the strategy and the audience. I would love the chance to talk through what a fresh approach could look like for 247 Schooner Drive.
Diane Hibbs, eXp Realty · License #813481
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Diane Hibbs, eXp Realty · 918-688-1428
